Saturday, April 30, 2011

Weddings in India



India, a vast geographic area with the maximum diversity. The most believed and considered nation for its culture and tradition. Rituals and Customs are always been an immortal part of Indian weddings.
According to Hindu Shastra, humans have to undergo four different stages of life, of which Grahastha Ashram or Married life is the second one. It initiates when a man and a woman come together as whole and console and marry each other.

Every stage in life signifies its own charm and entreaty and married life is too charismatic and appealing. In India, a marriage was usually arranged by the parents of the bride and the groom and follows various steps. But, now as the generation X has changed the perspective and opinion of the people, marriages are arranged by the bride and groom as their love marriage.

Marriage is not only considered as a union of two souls, but of two families. In India, marriage is taken as the experience and the hold of responsibilities, which teaches humans the actual worth of life and being honest to your actual values of life.

Weddings in India costs a massive amount of not only money but man power too. To arrange all the pre-wedding, wedding and post-wedding functions. The wedding routine of the family includes shopping for bride and groom, families, relatives, etc. The pre-wedding includes engagement ceremony, mehndi, ladies sangeet and tilak rituals. Main day course of the wedding does mapping for the mandap and the varmala. The post-wedding streamlined for the vidaai and wedding reception.

Different religions have different customs and traditions and even have different names for the same ceremonies too. As Hindu wedding rituals are different from the Muslim once, they are two different religions. But, if we took the example of Kannada, Tamil, Telugu, etc sharing almost the same geographical area and dialect still the wedding rituals differ.

The Punjabi, Marwari and Sindhi have the ease of royal weddings and reception nowadays. But marriages are done to show the sickness of anxiety and richness. People waste gigantic assets for the purpose of a marriage that can be simply done in the presence of some, close friends and relatives rather than hyping it as a public event.

Weddings of India cannot be compared and equalized with any of the country around the globe because it has the significance of rituals, norms of customs, essence of love, trust of purity, base of honesty, promise of loyalty.

Every stage in life signifies its own charm and entreaty and married life is too charismatic and appealing. In India, marriage is taken as the experience and the hold of responsibilities, which teaches humans the actual worth of life and being honest to your actual values of life.

Indian Wedding Traditions


Indian weddings are extravagant affairs, rich with tempted vibrant events and rituals. Indian wedding traditions consist of a number of wedding rituals that starts and roots to an extended period of time. Weddings in India are attended by the friends and relatives of the bride and groom, who attend the wedding with unbound fantasy and enthusiasm. The wedding rituals are observed in the ambience of chanting of mantras from the Holy Scriptures. Indian weddings are unique in their style have no alternate of its fantasy being felt.
Indian weddings are a perfect amalgamation of rituals and customs along with other fun filled and frothy moments. Wedding signs the beginning of a new relationship not just between two individuals but also between two families and thus, there are various moments in the wedding ceremonies that help to build new relationships.

Different castes and communities have their own tradition and culture. India with united and secular country possesses such diverse cultural background showcases variety of rituals and customs.

In many communities of Hindu Religion, there is a ritual in which the sisters-in-law hide the shoes of their jija or brother-in-law and return them only in exchange for money and gifts. It's a joyful and fun filled ritual.

In some communities, there are rituals where the hands of bride and groom are covered with a holy cloth to ward off ill barriers and evil eye during the pheras.
In Parsee marriage ceremonies, the sisters-in-law take gifts from their brother-in-law during the ritual of Haath Boravanu, the groom puts his hand in water and cannot remove them until he pays money to them, Pag Dhovanu, where the groom is threatened with milk on his shoes and Chero Chorvanu is in which seven strands of thread tying the couple are removed on payment.
In Gujarati custom, the groom's mother-in-law tries to pull his nose on arrival of the Baraat, as a reminder of the fact that he is taking away their daughter and is now his responsibility. Aeki-Beki, when a tray of water is mixed with milk and vermillion. A ring with few coins are thrown into the mixture. The bride and groom have seven chances to fish out the ring. The winner is considered as the dominating personality and it is predicted that he or she will dominate the other.
In Punjabi custom the bride's wear a Chuda, a set of red and ivory bangles by her maternal uncle. This custom is considered good prediction for the bride as it will bring good luck to the bride in her new home. Punjabi brides wear Kaleeras. These are silver or gold plated jewellery tied to the Chudas. It is said that the bride has as many friends as there are leaves in the Kaleere. One interesting ritual related with the Kaleere is the custom in which a bride shakes her Kaleere over the unmarried girls in her family. It is said that she is the next one to be married.
Another ritual which has significance in almost every community when the new bride comes to her new home and  the groom's sisters block the entrance and demand money from their brother as a shagun before they let him in.

Indian weddings are a perfect amalgamation of rituals and customs along with other fun filled and frothy moments. Wedding signs the beginning of a new relationship not just between two individuals but also between two families.

Wednesday, March 2, 2011

Think hatke!!!

“Virgin Mobile” brand is India’s ‘first’ national youth-focused mobile service. “Virgin Mobile” branded services are being offered to the Indian consumers by Tata Teleservices through a brand franchise with Virgin Mobile. It focusses the youth of India whether for GSM or CDMA. Call rates and plans in GSM are cheaper than others and CDMA is handy as the young generation needs to be.


The boy in the ad tries to convince her girlfriend that he was not doing anything which she thought to be. The mobile slipped from his hand inside the cabin. But he needs cheaper rates and talktime to convince her as virgin mobile provides him.


The other perspective is that mobile is also a virgin, its fine if the mobile slipped because mobile also needs a female companion... As boys do usually...

AIDS... Its serious not humorous.

The humour presented in Indian ads is totally creative. They have such a wonderful concepts. We have too many elements in our country which we can potray comically.  Western ads is almost every humour has the sex element in it or else everything else is boring.


This ad is meant to be funny that shirt ads to the funny element of it that boy is from Gujarat. People over there wear really funny clothes thats what they portraying. You need a higher level of intelligence to get the hang of it. 


The ad also includes the judicial working of our country. How they rolls over the bite of the reality and spice it up with their tricky questions. The tricks makes the parties being trapped. But the ad created for the AIDS campaign is commendable. So 'ASK' if you have any query..

Providing the right way you deserve...

The advertisement shows that the educational level should be set according to the potential of the student. A hair dresser cannot learn the basics of its excellence in a roadside barber's shop. The training needs the advice of the expertise.

This not only showing the right place to learn but also the right techniques to use to get the best offer and profit if you invest.

The Times of India's Education times provides you the best opportunities and the information from where you can get what really you deserve. The institution and the faculty which suits you and which can give you the best they have. It will surely turn out the best in you.


Get... What you search.

The ad was little difficult to understand when it was started, later on it made a comic serial but when it ended it was cleared that hutch provides MSN search whenever and wherever you want. Infact this ad is a piece of superb imagination..!! The best part is the background track...

The imagination was the best part but MSN take search time is equal to Eskimo's to come all the way from the Arctic. Use a simple word "Use google and u don't have to wait for that long". But the Eskimos travelling a long way from Arctic through rivers, deserts, canals, cities and many more different places to give you the best result of the search you want.


Change is inevitable...

Change is good and change is inevitable!!! Every organization needs change in its policies and agenda to move further in the market. The man who wrote change on the white board was expecting and wants the employees to recommend the new ideas for the development of the company.


As people have different observations, mindsets and perceptions. The employees started contributing change instead of change in ideas. May be because change is considered as money in coins in India. Not just in India - change in English language can mean a small amount of money (usually in coin form).


The advertisement also shows the importance of the company for the employers when they are ask for the change they contributed all the they have even the peon who doesn't have much to share but he also shared. But as the ad concludes that change is rubbed. The board is again changed into a blank one.